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Good PR is doing 97% good work and 3% talking about it. The prevailing perceptions and practices leave much to be desired. Effective communication is a great art as well as science. What are its principles, practices & pitfalls? The Programme covers a multi-disciplinary approach and understanding at the corporate level, marketing level and at the levels of communicating with different stakeholders as a Journalist. It prepares students for a career in corporate communication, covering publication of news releases, e-Magazines and specialised Newsletters for different stakeholders, in-house journals, etc. by providing stupendous opportunities in the field.